Digital Transformation in Sales and Marketing

The intervention will focus on analyzing a successful case of digital transformation in the commercial and marketing area. We will explore the implementation of an SEO strategy for customer acquisition in a metalworking company with only 16 employees. During the presentation, both the metal sector company and the SEO expert responsible for the project will share their experiences, challenges faced, and lessons learned. The goal is to provide insight into how integrating digital strategies can generate tangible results, even in small companies in such specific sectors as metalworking.