Save the date! 8-10 April 2025 | FIRA BARCELONA - GRAN VÍA

When a Tesla freezes: the digital transformation of companies

Thu 11 Apr | 15:30 - 16:15

‘Digital Transformation: Facilitating Cultural Change’ challenges attendees to reflect on the state of digitalization in businesses, highlighting the resistance of SMEs to this change. It questions whether the mere presence of emerging technologies reflects true digital transformation. The speaker analyzes how this transformation involves changing mindsets and corporate cultures. It also emphasizes the importance of assessing a company’s digital maturity and offers a roadmap to facilitate this transformation, emphasizing the need for motivation and cultural adaptation.

Xavier Delgado

Xavier Delgado


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