31 MARCH - 2 APRIL 2027 | FIRA BARCELONA - GRAN VÍA
Speaker

Enrique Lorenzana Del Río

Position:
CCO Europe
Company:
Santana
Enrique Lorenzana Del Río

Dynamic and results-driven executive with over 20 years of international leadership experience in the automotive and mobility sectors. Proven expertise in business transformation, digital sales, brand launches, and P&L management across Europe. Multilingual leader known for building high-performing teams, staff selection, driving revenue growth, and delivering operational excellence for premium and luxury brands: Aston Martin, Maserati, Audi or Genesis. Retail specialist with several networks developed in different environments and countries.

Sessions