All Speakers Speaker Mariluz Villamor Ruiz Position: CEO Company: Basque Automotive Manufacturing Center (BAM) Bachelor’s degree in Business Administration from UPV and in Mechanical Engineering, with a postgraduate degree in International Business from UK (London Business School) and USA (Berkeley University). I worked for 25 years at Mercedes Benz Vitoria in various management positions (Purchasing, Controlling, Internal Quality, and Supplier Quality). Since January 2024, I am the CEO of the BAM in Vitoria (a Basque association for the development of technological-digital transformation). Sessions Tue 9 Apr 16:00 - 17:00 Main Auditorium FANUC Premium VIP Pass Automotion Industry 4.0: The toolbox still to be explored Thu 11 Apr 12:00 - 12:15 Workshop Arena Todos los pases BAM – Embrace BAM for the digital transformation in the automotive sector