Jota Sierra is Industry 4.0 Congress Director at Advanced Factories and CTO at LiveM. He is an international executive specialized in technology strategy and industrial digitalization, with strong expertise in digital twins and AI applied to industry. At Advanced Factories, he defines the strategic content of the congress, articulating a vision that connects current industrial use cases with the technologies shaping the future. He combines deep plant-level knowledge with a strategic perspective on how OT/IT convergence drives competitiveness.